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John Ashworth Associates is a UK consulting and business advisory firm established in 1994, providing services to the leisure, sports and tourism industries across the commercial, public and voluntary sectors. 


The firm has done business in Europe, Asia and North and South America. Market analysis, concept generation and project specification, and financial viability are the cornerstones of the business offer. 


That requires awareness of the key drivers of a diverse range of successful leisure businesses. 


Our work is used to inform business development proposals, for new projects as well as due diligence on potential acquisitions, and to support planning applications, including appearance as expert witness at inquiries. 


We have been retained by national and local governments, blue chip companies, land owners and developers, other professional advisers, leisure business operators, entrepreneurs and funding institutions. 

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